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2025 SEO Trends: Top Predictions from 23 Industry Experts
As we move into 2025, Search Engine Optimization (SEO) continues to evolve at a rapid pace. It’s essential to understand the latest trends and predictions from industry experts to stay ahead of the curve.
Here are the top SEO trends for 2025, as predicted by 23 leading experts in the field:
The Growing Influence of AI on Search
Artificial Intelligence (AI) is set to play a significant role in SEO in 2025. Experts predict three critical shifts in search behavior driven by AI and Large Language Models (LLMs). These include the rise of conversational, long-tail queries, the increasing importance of search features and AI overviews, and a greater focus on shopping features like product carousels and knowledge panels1.
Prioritizing Visibility in AI Responses
With AI tools reshaping how users find information, ensuring brand visibility in AI-generated responses will be crucial. SEOs will need to optimize their sites for AI crawling, clarify their value propositions, and expand their presence through digital PR and outreach1.
